About Mike Flores

45 years of consumer goods leadership

Executive leadership, operational transformation, and entrepreneurial experience across beverage, food service, commercial distribution, and business development.

Executive background

Mike Flores

Mike Flores is an enterprise executive and strategic advisor whose career spans senior leadership roles in the Coca-Cola system and entrepreneurial businesses. His work has included go-to-market strategy, direct store delivery, national sales capability, distribution operations, food service, supply chain performance, and organizational transformation.

Most recently, he served as Vice President of Go-to-Market Operations and DSD Logistics at Coca-Cola Southwest Beverages (2017–June 2026), supporting a large-scale beverage distribution network.

Selected career achievements

Enterprise transformation

Acquisition integration

Led the largest acquisition integration in U.S. Coca-Cola history, as described in his résumé.

Recognition

Two-time Candler Cup champion

Recognized as a Global Coca-Cola Candler Cup champion in 2018 and 2024.

Sales capability

Leadership development

Developed the Coca-Cola system Sales Leadership Academy and designed the Walmart Dedicated Service Model.

Entrepreneurship

Business founder and operator

Founded and operated a vending business and owned a full-service restaurant, later selling both businesses.

Areas of expertise

Commercial

Go-to-market strategy

Route-to-market transformation, sales execution, and customer development.

Operations

DSD and supply chain

Distribution productivity, logistics planning, and workforce optimization.

Leadership

Transformation

M&A integration, executive program leadership, and organizational change.

NATIONAL RETAIL LEADERSHIP

Retail strategy backed by direct experience

Walmart Dedicated Service Model

Designed and implemented the Walmart Dedicated Service Model in 2016 within the Coca-Cola system, strengthening the approach to dedicated customer service and retail execution.

Major retail and foodservice channels

Led strategic customer engagement and go-to-market execution involving Walmart, Kroger, H-E-B, 7-Eleven, and foodservice customers, with a focus on distribution, commercial execution, and growth initiatives.

Retailer names reflect historical executive career experience, not current consulting clients or endorsements.

REAL-WORLD LEADERSHIP

Experience across sales, service, and operations

From national retail relationships to large-scale beverage distribution, Mike brings practical insight shaped by executive accountability.

Beverage distribution operations